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BlackBerry back on Radar with fleet tracker

Fleet-tracking service allows trucking firm to reduce labour, trailers

Published Sun, Jun 11, 2017 · 09:50 PM
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Ontario

A VISIT to trucking firm Titanium Transportation helps explain why BlackBerry's stock is once again a darling in Canadian markets, having soared 70 per cent in two months.

The trucker is an early adopter of a new BlackBerry fleet-tracking service known as Radar, which uses US$400 boxes to collect and transmit information on movement, temperature and physical contents of Titanium's 1,300 truck trailers.

Efficiency gains should allow Titanium to get maximum utilisation of its fleet, cutting the number of trailers by 5 per cent and reduce labour costs, said company executive Marilyn Daniel. "Being able to tell a driver where exactly a trailer is as opposed to ha…

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