BREADTALK and Myanmar Bakery, a member of the Myanmar-based real estate Shwe Taung Group, on Tuesday signed a franchise agreement to establish the BreadTalk bakery chain in Myanmar.
Myanmar Bakery will hold the master franchise to develop and operate the BreadTalk Group-owned lifestyle bakery chain in Myanmar.
It is Myanmar Bakery's maiden food and beverage venture in Myanmar, and BreadTalk's first entry into the country.
The first BreadTalk outlet is expected to open in Yangon by early 2017 in one of the shopping centres owned by the Shwe Taung Group. The latter owns and operates the Junction Centre group of shopping centres, comprising four shopping centres in Yangon and one in Naypyidaw.
It is also the master developer of Junction City, a world-class integrated development in downtown Yangon comprising a lifestyle shopping centre, an office tower and a five-star luxury hotel that is scheduled to open in the first quarter of 2017.