Brokers' take

Best World International | Buy (Initiate coverage) Feb 1 close: S$1.84 Target price: S$2.36 DBS Group Research, Feb 1

Best World's flagship Dr's Secret range of premium skincare, which represents nearly 70 per cent of the group's sales, has been immensely successful in Taiwan. Currently Best World's largest market by revenue, operations in Taiwan have already achieved a decent scale but still hold more potential.

Best World hopes to emulate its success in China, where the cosmetics sector is forecasted to grow at 12.9 per cent CAGR into 2019. With much of the groundwork already laid in the PRC, MOFCOM's indirect endorsement through the recent award of its rare direct selling licence provides Best World with the credibility and platform needed to gai…