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Published Wed, Apr 11, 2018 · 09:50 PM

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Sheng Siong Group | Buy Target price: S$1.11 April 11 close: S$0.975 RHB Group Research, April 11

Our recent channel checks in some of the new Sheng Siong supermarkets suggest that the company has worked on improving its store display and brand image to appeal to the younger generation.

The new stores are much neater and cleaner compared to some of the Giant stores. Despite the other two incumbents - NTUC Fairprice Co-operative Ltd and Dairy Farm - increasing their range of fresh produce, Sheng Siong still boasts the highest percentage of fresh mix in sales.

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