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BT launches first video series Views From The Top

BT_20161215_NKVIDEO15A_2645987.jpg
In the first video, Mr Eu shares an old family photograph (above) and talks about how a traditional business can ride on the digital age to remain relevant to customers today.

BT_20161215_NKVIDEO15A_2645987.jpg
In the first video, Mr Eu shares an old family photograph and talks about how a traditional business can ride on the digital age to remain relevant to customers today.

Singapore

"UNCERTAINTY" is the word on everyone's lips when it comes to the outlook for 2017. How then do some of Singapore's top companies plan to forge ahead in the wake of 2016's series of unexpected events?

The Business Times explores this in the first instalment of its maiden video series titled Views From The Top, an offshoot of the popular print segment, which has been in the newspaper for over a decade.

"We're very excited to add a fresh dimension to one of our best-known series, Views From The Top," said BT editor Wong Wei Kong. "For more than 10 years, Views has provided a weekly platform in BT for business leaders to express their thoughts on the most pertinent issues of the day.

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"Our new series of video interviews with top movers will be an important extension of the existing print and digital versions of the series, allowing us to deepen our engagement with both corporate leaders and readers."

The video series kicked off on Tuesday with well-known businessman Richard Eu, chief executive officer of traditional Chinese medicine (TCM) retailer Eu Yan Sang.

In the interview, he talks about how a business commonly thought of as traditional can ride on the digital age to remain relevant to customers today.

The first four-part set of the series will roll out over the next few weeks, ending in mid-January. It will feature interviews with C-level executives in Singapore as they discuss the challenges they faced in 2016 and the outlook for 2017.

Besides Mr Eu, other interviewees include Lim Ming Yan, president and group CEO of CapitaLand Ltd; Samuel Tsien, group CEO of OCBC Bank; and Liew Mun Leong, chairman of Surbana Jurong and Changi Airport Group.

"The launch of the series is part of a targeted video strategy at BT, with a clear focus on enhancing value for our readers as well as the brands we work with," said Mr Wong.

BT Video editor Jonathan Ng added that the newsroom delving into video production was a natural course given "the increasing appetite of our audience consuming video content across our digital platforms".

Views From The Top is only the first of many videos to come.

Online users can expect a wider spread of videos from the BT newsroom in the coming months.

"We have begun to produce a wide genre of videos, ranging from news to lifestyle clips, which will give more depth to the plethora of articles on BT's digital platforms," Mr Ng said.

"The videos will be embedded with the articles and also available, free-to-view from the 'videos' tab on the BT website."

He added: "The video team is also bringing its expertise in content marketing to the BT newsroom. This will give our partners and clients a wider range of opportunities to engage our audience with video as a powerful storytelling tool."

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