Centurion launches student housing brand

Singapore

LISTED accommodation provider Centurion Corp is making plans to take its student accommodation business to the next level. On Wednesday, it launched a new brand for its student accommodation properties called "dwell Student Living" (dwell).

As a fairly new entrant which only entered the student accommodation space about 21/2 years ago, it has stuck largely with purchasing existing assets and refurbishing them.

The launch of a brand thus poses new possibilities for its business model, for example, the potential for third-party management.

This is akin to what ho…