Challenger shows the way for other Singapore retailers

A SINGAPORE mega supermarket for all things tech, Challenger Technologies, through its push to become a major e-commerce player, shows it has realised the big opportunity that selling online can bring to the local retail giant. In an environment where having a strong and credible online presence is crucial for every retailer's competitiveness and growth, Challenger has set an ambitious target to have its revamped e-commerce portal hachi.tech accounting for up to half of group revenue within five years, up from a very small percentage now.

The company has around 50-odd brick and mortar stores in Singapore and it has a run-rate annual revenue of some S$380 million. Wi…