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Cut from a different cloth

Led now by its third-generation leader, Sing Lun Holdings taps talent, technology and innovation to stay ahead of the curve.

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Mr Lee's tip for businesses to progress in today's uncertain times is this: "Staying competitive means making decisions for the good of the company. Be ready to not make so much money in the short term and invest in people - that makes you competitive, and more profitable in the long run."

FAMILY-OWNED businesses in Singapore don't usually have a reputation for being cutting edge or innovative, but Sing Lun Holdings CEO and third-generation leader Mark Lee wants to change that.

The enterprise may not be a household name, but the brands they manufacture for certainly are.

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