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DBS, OCBC, UOB dominate Singapore's most valuable brands for 2017

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THE three local banks - DBS, OCBC Bank and UOB - continue to dominate Singapore's top 3 most valuable brands for 2017.

THE three local banks - DBS, OCBC Bank and UOB - continue to dominate Singapore's top 3 most valuable brands for 2017.

According to 'Brand Finance Singapore 100' on Monday, DBS, with US$5.4 billion brand value, holds pole position for the fifth consecutive year.

OCBC and UOB again finish second and third, with a brand value of US$3.64 billion and US$3.62 billion respectively. UOB is the most improved brand by absolute value, with its brand value increasing US$856 million, and closing the gap with OCBC.

"The 3 banks have contributed 30 per cent of the total brand value in Singapore, up from 27 per cent last year,'' said David Haigh, Group CEO of Brand Finance Plc.

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Total value of Top 100 Singapore brands in 2017 has increased to US$42.6 billion, up 4 per cent from US$41.1 billion in 2016.

National carrier Singapore Airlines saw its ranking drop to number 6 in 2017, from 4th position in 2016 due to weakening of brand strength and weaker business performance. Its brand value fell to US$1.63 billion, from US$2.55 billion in 2016.

Singtel, which was ranked 6th in 2016, is now at 5th position. The telco has seen its brand value expand to US$2.63 billion this year, from US$2.42 billion last year.

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