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Digital innovation is not about chasing tech, but the customer

That's because they may choose to engage organisations through a mix of digital or traditional means.

Published Sun, Oct 15, 2017 · 09:50 PM

DIGITAL innovation may be one of the most prominent business buzz phrases today, but industry leaders say the trend involves far more than just the digital realm.

Shaping a successful digital innovation strategy requires organisations to consider the customer first, as well as a combination of factors depending on the nature of their business.

"The first thing …

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