Digitalisation efforts could give SIA a much-needed boost, if done right
Add BT as a preferred source
DeeperDive is a beta AI feature. Refer to full articles for the facts.
DIGITALISATION is going to shape the future of the airline industry.
Little wonder then, that Singapore Airlines (SIA), which is on a quest to reclaim the world's number one spot, is kicking its digital drive into high gear.
It is investing "hundreds of millions of dollars" towards building itself into a digital airline - efforts which come under the umbrella of its three-year transformation programme as it seeks to grow revenues, enhance operations and trim costs. This is against the backdrop of a highly competitive operating environment in South-east Asia, where yields are under pressure which, in turn, is impacting profitability.
Copyright SPH Media. All rights reserved.
