FEH keen to expand brand to Australia, NZ

Singapore

HOTEL operator Far East Hospitality (FEH), which launches three properties under its Oasia brand this year, is keen on taking Oasia to Australia and New Zealand next.

The brand, which focuses on the themes of health and wellness, first debuted in 2011 at Novena. Far East Hospitality opened both Oasia Suites Kuala Lumpur and Oasia Hotel Downtown in April, while upscale serviced residence Oasia Residence will be launched in Singapore's West Coast later this year.

"It makes sense for us to cross-pollinate our brands into Australia and New Zealand," said chief executive of Far East Hospitality, Arthur Kiong. "It gives you that cache to expand in the rest of Asia."

As a bigger, upscale hotel, Oasia will be able to fill a different market segment in the two countries since its existing hotels - under brands such as Vibe - in Australia are in the 150-200 key count. It can also leverage its 50-50 joint venture wit…