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FEH keen to expand brand to Australia, NZ

There are three property launches under Oasia brand this year, in Singapore and KL

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TARGETING THE BUSINESS TRAVELLER: In the near term, Far East Hospitality's new Oasia Hotel Downtown (above), which is positioned in the mid-tier segment, is expected to do well with the business traveller. The 27-storey hotel has 314 rooms, with about a third of its rooms open for business from April 18
BT_20160502_NRFAREAST_8_2255982.jpg
TARGETING THE BUSINESS TRAVELLER: In the near term, Far East Hospitality's new Oasia Hotel Downtown (above), which is positioned in the mid-tier segment, is expected to do well with the business traveller. The 27-storey hotel has 314 rooms, with about a third of its rooms open for business from April 18
BT_20160502_NRFAREAST_8_2255982.jpg
"It makes sense for us to cross-pollinate our brands into Australia and New Zealand. It gives you that cache to expand in the rest of Asia." - Mr Kiong

Singapore

HOTEL operator Far East Hospitality (FEH), which launches three properties under its Oasia brand this year, is keen on taking Oasia to Australia and New Zealand next.

The brand, which focuses on the themes of health and wellness, first debuted in 2011 at Novena. Far East