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Ferrero looks to Asia to rebalance growth

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Sweet fix: Ferrero holds the top position in the chocolate and spreads categories in Singapore, where its regional headquarters is based. - PHOTO: BLOOMBERG

THE pot is being stirred at renowned family-owned chocolatier, Ferrero Group, as it tries to rebalance its heavy reliance on Western Europe towards Asia. "The growth is here, and we have to follow it," Rudolph Sequeira, general manager for Ferrero in South-east Asia, told The Business Times