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Fintech seeks to reinvent finance industry

Innovation seen as shaping customer behaviours, business models and structures

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"People spend hours looking at product reviews for a new phone, or even just the phone casing. Why not spend the same amount of time when investing $50,000?" says WeInvest's Mr Prabhakara.

THE rapid rise of financial technology, "fintech" for short, has spurred established players in the finance sector to review their business models.

Global investments in this technology totalled US$12.2 billion in 2014, up more than threefold from the previous year.

"For decades,