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FJ Benjamin in franchise tie-up with Spanish footwear brand

Wednesday, February 4, 2015 - 11:20
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The interior of homegrown label Raoul's showroom in Milan, Italy, owned by FJ Benjamin. Lifestyle and fashion firm FJ Benjamin has entered into a five-year exclusive franchise agreement with Spanish footwear brand Pretty Ballerinas.

LIFESTYLE and fashion firm FJ Benjamin has entered into a five-year exclusive franchise agreement with Spanish footwear brand Pretty Ballerinas.

The firm will open its first Singapore boutique for the brand on Saturday at Paragon Shopping Centre. The brand, known for its ballerina-styled shoes, is owned by prestigious shoe-making family Mascaro.

Said its CEO Ian Lim said: "We are very excited to partner with Pretty Ballerinas. The brand and product makes a lot of sense for our business and importantly for our customers as well. In a difficult market, it's really important that we continue to strengthen and balance our brand portfolio."

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