Fourth IP on the way for a rebranded Cityneon

THERE is nothing more frustrating for Ron Tan than the public's level of knowledge (or the lack of it) of his company, but it is also the catalyst that is pushing him to transform the firm as it prepares to complete its fourth intellectual property (IP) by the first half of this year.

The executive chairman and group CEO of Cityneon Holdings is on a quest to break away from perceptions formed of the company with others in the same industry like Pico Group and Kingsmen Creatives.

"We're trying to move towards creative and design, so that people understand that we're no longer in the category. In our industry, they like to call us the "Phua Chu Kang". We h…