Hongbaos as a branding tool: Firms pull out the stops
Singapore
IN this run-up to the Chinese New Year, companies have begun handing out their corporate red packets or hongbaos, usually along with goodwill gifts of seasonal foods or hampers.
These red envelopes, into which people put money to give away to family and friends, have become a tool for corporate branding, so businesses leave nothing to chance in their design.
UOB's line of hongbaos for this Year of the Rooster come in the auspicious colours of red, plum and gold, and bear a calligraphic brush stroke representing a stroke of good luck. Each hongbao also has a…
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Companies & Markets
TikTok suspends new app’s reward programme amid EU concerns
Hong Kong spot crypto ETFs to start trading next week
Cordlife substantial shareholder Nanjing Xinjiekou still mulling over offer to buy over remaining shares
Nvidia agrees to acquire Israeli AI software provider Run:ai
HSBC says growing Chinese wealth fuels client investments in US
Unilever's India quarterly profit disappoints