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Hyflux dips toes into wellness, beauty market

It invests S$8m in European firm Kaqun Europe to sell Elo Water, which has 3 times more oxygen than tap water

Singapore

IN City Square Mall, a new store offering bath facilities opened its doors to shoppers two weeks ago. One might dismiss the new shopfront as just another new face in the constant churning of the old that makes way for the new - part of the game of survival that is the competitive retail landscape in Singapore.

But far more heft lies behind this store in the suburban mall - the S$440 million company that is Hyflux, the darling of Singapore's water sector, better known for its desalination plants.

The Singapore-listed company will open Elo Lab officially on Sept 8. This marks the group's first foray into the brick-and-mortar retail sector with its budding consumer business. More than that,...

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