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In South-east Asia, you can't win alone: Lazada

It was a lesson Alibaba brought to the table, along with its now US$2 billion investment in the company.

Mr Lanternier says in Singapore alone, Lazada has more than 5,000 retailers listed on its site, including Watsons, Best Denki and Gain City, and it has "very high ambition" to increase this number.

ALIBABA'S investment in Lazada has helped the online retailer understand business in South-east Asia: that success entails setting up partnerships that also build up a fledging infrastructure in this region, a top executive at Lazada said.

That has meant shifting from an "Amazon-focused"

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