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In the company of value creation

Businesses must focus on innovation to generate greater benefits for all stakeholders.

The invention of Nespresso has helped Nestle maintain its lead position in the coffee beverage category, while Nestle's game-changing business model has kept the Nespresso brand as an industry leader.

EVERY business has goals. Some want to be the top brand in their category while others aim to expand their business globally. Though their goals may be diverse, the common thread among all companies is the aim for value creation.

Value creation is the process through which a company