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Investors struggle to figure out ProSieben's digital strategy

German media outfit is sitting on cash pile meant for digital ventures
Monday, June 12, 2017 - 05:50

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Mr Ebeling (above) is hoping partnerships with European peers in video-on-demand and production will help it fight off competition from the likes of Netflix.

Munich

IN November last year, the head of Germany's ProSiebenSat.1 went cap in hand to his biggest investors looking to raise more than half a billion euros.

The cash was to be used to finance the mass media company's further shift away from relying on its television advertising

sentifi.com

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