Kingsmen's first experiential attraction to open in October
The Nerf Action Xperience will occupy more than 18,000 sq ft on the ground level of Marina Square and feature multiple activity zones
Claudia Tan HS
DeeperDive is a beta AI feature. Refer to full articles for the facts.
Singapore
COMMUNICATION design and production group Kingsmen Creatives is the brains and brawn behind exhibitions like the immersive, multi-sensory Bicentennial Experience and luxe-looking storefronts of high-end luxury brands.
But beyond design work for retail stores and exhibition spaces, the group is looking into operating its own experiential attractions through family entertainment centres (FECs).
Copyright SPH Media. All rights reserved.
TRENDING NOW
From 1MDB to ‘corporate mafia’: Is Malaysia facing a new governance test?
Higher costs, lower returns: Why are Singaporeans still betting on real estate?
South-east Asian markets account for 8.8% of global capital inflows from 2021 to 2024: report
Richard Eu on how core values, customers keep Singapore’s TCM chain Eu Yan Sang relevant