Kinofy Group launches platform to help firms enter China market

Singapore

SINGAPORE companies keen to break into China's massive e-commerce market can now do so through a new one-stop platform.

Called Kinofy, the platform allows companies to manage products and inventory across multiple sales channels, as well as process orders and payments.

It was launched on Wednesday by Kinofy Group, a spinoff of health and beauty company Kino Biotech.

Kinofy is built on the popular WeChat platform, which means brand ow…