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Knowing the digital customer

Wednesday, October 8, 2014 - 05:50
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UNDERSTANDING the market these days is more complex because of the new breed of "digital" customers. But how are they different from the traditional customer? - PHOTO: AFP

UNDERSTANDING the market these days is more complex because of the new breed of "digital" customers. But how are they different from the traditional customer? The key difference is in the manageable relationship between buyer and seller, say digital marketing specialists.

That liaison

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