Leveraging 'cutting-edge technology' to sell furniture

COMMUNE may be in the business of selling furniture - an essential and traditional industry - but it hopes to shatter any glass ceiling to innovation by "investing in cutting-edge technology".

Already, the furniture retailer and subsidiary of Singapore-listed furniture maker Koda sells its products through e-commerce on its website.

On Friday, Commune introduced virtual reality (VR) and 3D-planning services at its retail stores to give customers that extra leg-up in their furniture shopping.

Commune is believed to be the first player in the Singapore furniture sector to tap VR and 3D planning capabilities to drive furniture sales.

Joshua Koh, chief financial officer (CFO) of Koda, tells The Business Times that it's about seeking and making ex…