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Leveraging 'cutting-edge technology' to sell furniture

Commune, a subsidiary of Singapore-listed furniture maker Koda, introduces virtual reality and 3D-planning services at its stores to drive sales.

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Commune had aimed to go regional from the start, and China marks its main expansion path because of its growing middle class and their spending power, says Mr Koh (right), seen here with Mr Gan (left) and Mr Julian Koh

COMMUNE may be in the business of selling furniture - an essential and traditional industry - but it hopes to shatter any glass ceiling to innovation by "investing in cutting-edge technology".

Already, the furniture retailer and subsidiary of Singapore-listed furniture maker Koda sells