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Looking beyond numbers is the way to go

World Business Council for Sustainable Development chief advocates sustainable development and wants to see the financial system changed.

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"Today we can only compare companies using their financial performance, not their environmental performance. You need to have a common language to compare each other," says Mr Bakker.

ACCOUNTANTS will help save the world.

So goes the bold proclamation by Peter Bakker, president and CEO of the World Business Council for Sustainable Development (WBCSD).

Value in the financial system needs to be redefined, he believes, and including sustainability metrics within