Make tech support a valuable business pillar
LAST week, a New York Times (NYT) article on "Why tech support is (purposely) unbearable" suggested that US companies were "aware of the torture" they put customers through, and that cable and mobile operators provided the worst technical support.
Singapore customers may find solidarity with this universal misery - just about anyone who has tried to reach a telco for product assistance can relate to being put on hold, interacting with rigid automated systems, or talking to tech support agents who read from unhelpful scripts - but the Republic's three listed cable and mobile operators must feel less than amused.
If anything, the article's takeaway is that tech support is one of the most valuable pillars of a business. Over and above product assistance, tech support is a means for the company to get a sense of what is happening on the ground (which is, at times, an unpretty reality of user experience)…
KEYWORDS IN THIS ARTICLE
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Telcos, Media & Tech
Google postpones phasing out of ad cookies in Chrome browser
FBI chief warns on TikTok as Senate set to back ban
IBM is in advanced talks to acquire software provider HashiCorp
Microsoft launches lightweight AI model
Apple to hold launch event on May 7, with new iPads expected
Spotify profits up, but lower marketing hits user growth