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mm2 Asia expands footprint with S$230m Cathay cinema deal

It will buy all of the shares in Cathay's cineplex subsidiary, which will come with brand name

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The price tag also includes the "intrinsic brand value" associated with the Cathay Cineplexes brand, which runs eight cinemas in Singapore, including Parkway Parade cineplex (left).

Singapore

ENTERTAINMENT company mm2 Asia is set to take over all of Cathay Organisation's cinema operations here - including the historic operator's brand name - as it presses on with its expansion into the movie theatre business after a failed bid to acquire another cinema chain in

sentifi.com

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