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mm2 Asia unit acquires right to produce The Voice for Singapore/Malaysia
SINGAPORE-LISTED mm2 Asia, via its subsidiary mm2 Entertainment, has entered into a format licence agreement with Talpa Global to acquire the exclusive licensed rights to produce and broadcast the Singapore/Malaysia version of The Voice, a talent competition.
mm2 will produce the Singapore/Malaysia version of The Voice in Mandarin. mm2 said that this is the first time that a single version of the format is produced for two territories.
The Voice, first aired in the Netherlands in 2010, is currently being watched on every continent, reportedly attracting more than 500 million viewers.
Melvin Ang, chief executive officer of mm2 Asia, said: "Given the strong historical and cultural bond between the two countries, the Singapore/Malaysia version is a great way to extend this iconic format to this part of the world. Through the show, we're also looking to unearth fresh acting and singing talents for our diverse range of movies and entertainment platforms."
The Singapore/Malaysia version of The Voice is scheduled to air in 2017.