Olam launches AtSource platform in sustainability push

Singapore

OLAM International on Tuesday launched a digital platform that provides its customers data on the supply chain and sustainability of its products.

The platform, called AtSource, would improve customer stickiness and differentiate Olam from its competitors, said chief executive Sunny Verghese. The granular level of the data will also allow its customers to drive changes based on their sustainability priorities.

Currently, the high level of fragmentation in global agricultural supply chains, especially in emerging market…