Olam launches AtSource platform in sustainability push
The digital effort would improve customer stickiness and give company a competitive edge: CEO
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Singapore
OLAM International on Tuesday launched a digital platform that provides its customers data on the supply chain and sustainability of its products.
The platform, called AtSource, would improve customer stickiness and differentiate Olam from its competitors, said chief executive Sunny Verghese. The granular level of the data will also allow its customers to drive changes based on their sustainability priorities.
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