UK-based hotel operator Premier Inn is opening its first hotel in Singapore, the 300-room Premier Inn Singapore Beach Road, in the middle of 2016.
This comes as the group plans to grow to at least 50 hotels in South-east Asia - namely Singapore, Indonesia and Thailand - India and the Middle East by 2018. Target markets will include Bali, Jakarta, Yogjakarta, Bangkok, Goa, Mumbai, Dubai, Muscat and Doha.
"Opening new hotels in these three key regions is now part of our long-term strategy to further enhance and develop the Premier Inn brand globally and we are confident it will be well received in these markets by value-conscious travellers," said Erik Van Keulen, Premier Inn Asia Pacific's senior vice-president (development).
Located within a kilometre of the Sports Hub, Premier Inn Singapore Beach Road is also close to the Arab Street enclave and the Marina Bay area.
The property aims to cater to a mix of both business and leisure travellers by delivering a "value-for-money" experience as the region's economy travel segment continues to expand swiftly.