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Private equity firms wooing small investors

Gathering more capital allows them to collect more in management fees, a revenue stream prized by Wall Street

MR RUBENSTEIN: Is on a campaign to attract a type of investor that has relatively little experience in private equity: individuals

New York

FOR decades, David M Rubenstein has persuaded big institutions such as pension funds and university endowments to invest billions of dollars with his private equity firm, the Carlyle Group, promising them better returns than the general market. But in recent months, he has