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Promises and pitfalls of online marketing

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Mr Seah (above) said that 'the idea that you should focus on opinion leaders should be taken away', while Mr Siregar advised that customer segmentation is key.

BT_20141013_MTCANON131GOU_1315442.jpg
Mr Seah said that 'the idea that you should focus on opinion leaders should be taken away', while Mr Siregar advised that customer segmentation is key.

Singapore

WITH more consumers going online, digital platforms have opened up a plethora of avenues for companies to market their products. But how effectively they do it ultimately boils down to how well they know their customer.

This was the key message at Friday's Think Big

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