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Promises and pitfalls of online marketing
Published Sun, Oct 12, 2014 · 09:50 PM
Singapore
WITH more consumers going online, digital platforms have opened up a plethora of avenues for companies to market their products. But how effectively they do it ultimately boils down to how well they know their customer.
This was the key message at Friday's Think Big Entrepreneurs Convention 2014, Know Today's Customer.
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