Prudential Singapore seeing more interest in bancassurance
It extends StanChart tie-up; new business sales up 18%
PRUDENTIAL Singapore is seeing more interest from banks in offering bancassurance (the sale of insurance products through banks branches), a top executive said at a press briefing yesterday.
This comes as the insurance group announced yesterday that it will extend its bancassurance partnership in Asia with Standard Chartered for another 15 years.
Under this agreement, Prudential's life insurance products will con…
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