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Retail spending: big data is the name of the game

Long-term prosperity increasingly depends on getting big data right

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In thinking through the power of big data in retail, the oft-cited example is that from US department store Target, which a few years ago famously alerted a teen mother to discounts on baby products - before her dad knew she was pregnant.

IN thinking through the power of big data in retail, the oft-cited example is that from US department store Target, which a few years ago famously alerted a teen mother to discounts on baby products - before her dad knew she was pregnant.

And as Singapore trudges through a malaise in the