Samsonite going from strength to strength
Group has confidently set a US$2b turnover target for Asia in the next five years.
THINK luggage, and the Samsonite brand is among the first many would think of. Introduced in 1941, it has been central to the growth and success of the broader group.
In recent years, however, Samsonite has been on an acquisition spree, acquiring the High Sierra and Hartmann brands in 2012, followed by Lipault, Speck and Gregory in 2014.
The acquisitions were calculated to expand Samsonite's brand portfolio, which previously comprised Samsonite and American Tourister, which it acquired in 1993.
High Sierra and Gregory provided the company with an entrance into the mid-market and premium outdoor and sports segments, respectively; Hartmann, into the high-end luggage and leather goods market; and Lipault, known for its functional and fashionable products, allowed…
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