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Samsonite going from strength to strength

Group has confidently set a US$2b turnover target for Asia in the next five years.

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The group has also started a new initiative called Project Unicorn, with which 'we intend to bring fashion, colour and youthfulness to Samsonite to increase the edginess of the brand, (helping us to) stay current and engage young consumers', says Mr Suh.

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The group has also started a new initiative called Project Unicorn, with which 'we intend to bring fashion, colour and youthfulness to Samsonite to increase the edginess of the brand, (helping us to) stay current and engage young consumers', says Mr Suh.

THINK luggage, and the Samsonite brand is among the first many would think of. Introduced in 1941, it has been central to the growth and success of the broader group.

In recent years, however, Samsonite has been on an acquisition spree, acquiring the High Sierra and Hartmann brands in

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