Serial System taps opportunities from digital to durians

WHEN opportunity knocks, how will you answer?

This is one question that frequently swirls in the back of Derek Goh's mind, keeping the chief executive officer of Serial System Ltd focused on what he enjoys most - growing profits and maximising returns for shareholders.

By spending his entire career exploring and capitalising on opportunities that emerged along the way, Mr Goh has transformed a one-man operation into the largest electronics components distributor listed on Singapore Exchange, with annual revenue of more than US$1 billion.

"Life isn't fair, and money is h…