Servicing high-fliers

THE tour packages at Dynasty Travel do not come cheap. This is something chairman Perry Neo is well aware of, given that his entire market strategy hinges on this premise.

"At Dynasty, we don't do mass market. We do quality holidays for the middle to high-end markets... our range of customers are high-end and they can afford to travel," says Mr Neo.

"For instance, we have a South America tour which spans over 20 days. About 70 per cent of our customers travel by business class because the journey is very long. Per couple, they pay somewhere from S$60,000 to S$70,000."

In the world of travel, to command this premium and not just survive but thrive is tricky business. As pointed out by Mr Neo, the fate of travel …