You are here

Showrooms essential for growing car sales, say dealers

Brands such as BMW, Volvo and Rolls Royce have put in millions into luxe showrooms that reflect their brands' prestige
Saturday, November 19, 2016 - 05:50

BT_20161119_SESHOWROOM16_2605630.jpg
The Volvo showroom cost S$4m. The upgrade is timed to ride on the brand's sales momentum, said its general manager.

Singapore

RETAIL may be deserting brick-and-mortar premises for the online marketplace, but when it comes to cars, dealerships see a shiny new showroom as necessary for growing sales. It is why some of them spend millions to refresh their existing facilities or to erect new ones.

sentifi.com

Market voices on:

Nespresso
Pair your daily business read with the perfect cup of espresso.

Subscribe to The Business Times today to receive your very own Nespresso Inissia coffee machine worth $188.

Find out more at btsub.sg/btdeal

Powered by GET.comGetCom