SUBSCRIBERS

Showrooms essential for growing car sales, say dealers

Brands such as BMW, Volvo and Rolls Royce have put in millions into luxe showrooms that reflect their brands' prestige

Published Fri, Nov 18, 2016 · 09:50 PM

Singapore

RETAIL may be deserting brick-and-mortar premises for the online marketplace, but when it comes to cars, dealerships see a shiny new showroom as necessary for growing sales. It is why some of them spend millions to refresh their existing facilities or to erect new ones.

Axel Pannes, managing director of BMW Group Asia, said: "In markets like Singapore, showrooms still play an important role…

KEYWORDS IN THIS ARTICLE

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Companies & Markets

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here