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Showrooms essential for growing car sales, say dealers

Brands such as BMW, Volvo and Rolls Royce have put in millions into luxe showrooms that reflect their brands' prestige

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The Volvo showroom cost S$4m. The upgrade is timed to ride on the brand's sales momentum, said its general manager.

Singapore

RETAIL may be deserting brick-and-mortar premises for the online marketplace, but when it comes to cars, dealerships see a shiny new showroom as necessary for growing sales. It is why some of them spend millions to refresh their existing facilities or to erect new ones.

sentifi.com

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