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SIA adopts multi-pronged approach to keep its edge

Key strategies beginning to take shape as airline continues to tackle headwinds

Nisha Ramchandani

Published Fri, May 15, 2015 · 09:50 PM

Singapore

SINGAPORE Airlines' key strategies are starting to take shape as it continues to combat a challenging operating environment and positions itself for the future.

At a briefing on Friday morning, chief executive Goh Choon Phong outlined key milestones that the group has achieved as well as plans for the year ahead.

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