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SIA targets smaller firms with HighFlyer programme

The new loyalty framework which lets corporates earn points aims to bridge gap in corporate rewards segment

Published Tue, Jul 4, 2017 · 09:50 PM

Singapore

SINGAPORE Airlines (SIA) has introduced a new rewards programme aimed at smaller companies that it says bridges a gap for them in the corporate rewards segment, with points accrued from travel spending giving an approximate 5 per cent discount on a similar airfare.

The HighFlyer programme lets corporates earn points while their employees will continue to chalk up KrisFlyer miles in its frequent flyer programme, SIA said in a Tuesday release.

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