You are here

SIA to extend F1 Singapore Grand Prix's title sponsorship until 2017

Thursday, August 20, 2015 - 11:58

sia.jpg
Singapore Airlines (SIA) said on Thursday it will extend its title sponsorship of the Formula 1 Singapore Grand Prix for another two years, until 2017.

SINGAPORE Airlines (SIA) said on Thursday it will extend its title sponsorship of the Formula 1 Singapore Grand Prix for another two years, until 2017.

The airline has been the title sponsor of the race since 2014.

"As a strong supporter of both sports and tourism, we are excited to continue as title sponsor of one of the most exciting races in the F1 calendar. We look forward to further showcasing the race to the world, and helping to strengthen Singapore's image as a world-class tourism, cultural and sporting event city," said SIA chief executive officer Goh Choon Phong.

SIA took over from Singtel to ink a two-year title sponsorship contract in 2014, and was said to be paying under S$10 million per year.

sentifi.com

Market voices on:

Singtel, during its six-year run as title sponsor, had never disclosed its official sponsorship figures, but is believed to have paid in the region of S$10 million to S$15 million per year.

This year's Grand Prix takes place from Sept 18 to 20.

A series of road closures will affect the Marina Centre area from Sept 16 to 22 to facilitate the set-up of the race infrastructure.

Nespresso
Pair your daily business read with the perfect cup of espresso.

Subscribe to The Business Times today to receive your very own Nespresso Inissia coffee machine worth $188.

Find out more at btsub.sg/btdeal

Powered by GET.comGetCom