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SIA to fold Tigerair into Scoot brand

It hopes to cut costs, and also improve sales as Scoot has better market perception than Tigerair
Saturday, November 5, 2016 - 05:50

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Scoot is perceived to be better than Tigerair in terms of comfort, safety and service quality. The two budget carriers' merger will allow the SIA group to focus on the stronger brand.

Singapore

SINGAPORE Airlines (SIA) is aiming one final bullet at the wounded Tigerair, hoping to cut costs and improve sales by consolidating the budget carrier into the better-perceived Scoot brand by the second half of 2017.

"The power of a single brand which we use to connect

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