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SIA's key strategies taking shape

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Nisha Ramchandani

Nisha Ramchandani

Published Wed, Jan 7, 2015 · 09:50 PM

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    TO SAY that Singapore Airlines (SIA) had a turbulent 2014 could be an understatement.

    Overcapacity, yield pressures, currency volatility, volatile fuel prices, not to mention cut-throat competition from Middle Eastern and regional carriers, particularly of the budget variety.

    These issues don't look like they will fade away in 2015 either.

    Singapore AirlinesscootSilkAir

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