SIA's Krisflyer to launch digital wallet app
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MEMBERS of Singapore Airlines' (SIA) Krisflyer frequent-flyer programme will soon be able to use a new digital wallet app to make purchases at participating retail outlets with accrued digital Krisflyer miles.
The blockchain-based airline loyalty digital wallet, touted by SIA as a "world first", will be launched within the next six months with Singapore merchants after a successful trial with KPMG Digital Village and Microsoft.
SIA owns the private blockchain, which it says involves only merchants and partners.
Singapore Airlines CEO Goh Choon Phong said that the blockchain-based development is part of the company's Digital Innovation Blueprint, aimed at making SIA a leading airline in digital technology.
"Innovation has been a key contributor to the success of Singapore Airlines since day one and we are very excited about this world-first initiative, which will bring even more benefits to members of our KrisFlyer programme," Mr Goh said.
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