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Singtel given stern warning for negative marketing campaign
IDA says it will not tolerate tactics that may bring disrepute to the telco industry
Published Mon, May 18, 2015 · 09:50 PM
Singapore
SINGTEL on Monday was issued a "stern warning" by the Infocomm Development Authority of Singapore (IDA) for the telco's role in a negative marketing campaign last June against rivals M1 and StarHub through marketing agency Gushcloud.
The warning follows the closure of IDA's investigation into the incident, said the authority in a statement.
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