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Singtel given stern warning for negative marketing campaign

IDA says it will not tolerate tactics that may bring disrepute to the telco industry

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Miss Cheng had said on her website that Gushcloud had instructed its bloggers to create messages to undermine StarHub and M1 so as to promote a Singtel youth mobile plan.

Singapore

SINGTEL on Monday was issued a "stern warning" by the Infocomm Development Authority of Singapore (IDA) for the telco's role in a negative marketing campaign last June against rivals M1 and StarHub through marketing agency Gushcloud.

The warning follows the closure of IDA

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