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Singtel given stern warning for negative marketing campaign

IDA says it will not tolerate tactics that may bring disrepute to the telco industry

Miss Cheng had said on her website that Gushcloud had instructed its bloggers to create messages to undermine StarHub and M1 so as to promote a Singtel youth mobile plan.


SINGTEL on Monday was issued a "stern warning" by the Infocomm Development Authority of Singapore (IDA) for the telco's role in a negative marketing campaign last June against rivals M1 and StarHub through marketing agency Gushcloud.

The warning follows the closure of IDA