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Singtel unveils new brand identity to mark new phase

Marking of transformation beyond traditional telecommunications comes with a 'Let's make everyday better' tagline

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In Singtel's new logo, the lower-case "t" in the name marks its telco heritage and transformation into a leading multimedia and ICT services company

Singapore

SINGAPORE Telecommunications (Singtel) launched its new brand identity on Wednesday, its first brand refresh in 16 years that comes with a new logo, a tagline and a promise to improve customers' everyday experiences with the company.

"This reflects a new phase in Singtel'

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