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Singtel unveils new brand identity to mark new phase

Marking of transformation beyond traditional telecommunications comes with a 'Let's make everyday better' tagline

Fiona Lam

Published Wed, Jan 21, 2015 · 09:50 PM

Singapore

SINGAPORE Telecommunications (Singtel) launched its new brand identity on Wednesday, its first brand refresh in 16 years that comes with a new logo, a tagline and a promise to improve customers' everyday experiences with the company.

"This reflects a new phase in Singtel's transformation journey to grow beyond traditional telecommunications into multimedia and ICT services," said Singtel.

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