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Soo Kee ties up with HK's Global Crown to target China bridal market

They will set up joint venture Diamond Avenue Investments; deal comes just months after the Singapore-based jeweller's expansion into Thailand

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Soo Kee and Global Crown officials at the MOU signing on Wednesday. From left: Soo Kee chief operating officer Mary Lim, CEO Daniel Lim, chairman Peter Lim, Global Crown director Chau Tsan Kwan and chief financial officer Lartin Lai.

Singapore

HOMEGROWN jeweller Soo Kee Group has entered into a joint venture with Hong Kong's Global Crown Group Holding to get a large slice of China's booming bridal market.

The two companies signed a memorandum of understanding on Wednesday to form Diamond Avenue Investments,

sentifi.com

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