SPH acquires Pacom Media to grow golf business

SINGAPORE Press Holdings Limited (SPH) announced on Friday that it has completed the acquisition of the business assets of Pacom Media Pte Ltd (Pacom Media), a Singapore-based media company with a niche focus on golf. The assets are now part of SPH's wholly owned subsidiary, SPH Pacom Pte Ltd (SPH Pacom).

With the acquisition, SPH Pacom now owns the Golf Vacations magazine and franchises for the magazine in markets including China, Hong Kong, Malaysia and Thailand.

The acquisition of Pacom Media will complement SPH Golf, a unit under SPH's English/Malay/Tamil Media Group which produces monthly golf specials in The Straits Times, The Business Times and The New Paper.

S Murali, general manager of SPH Golf, said: "The acquisition of Pacom Media, which has a leadership position in the areas of golf events and publications, offers us a springboard into golf business adjacencies such as travel, handicapping services and tee-time booking, and will give us a foothold to expand our revenue streams in the local golf market. Synergising both business profiles, we are well-positioned to grow SPH Golf not just in Singapore but also in the region beyond."

Pacom Media was founded in 1982, and has been helmed by Karen Chan, its managing director since 1999. Ms Chan, who was also the sole shareholder of Pacom Media, is now managing director of SPH Pacom.