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SPH and NeuroTrend launch neuro-marketing consumer insights lab

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NeuroTrend's first established lab outside Russia will be sited at SPH News Centre in Toa Payoh to cater to SPH's clients. (From left) SPH's head of sales strategy and operations at Integrated Marketing (IM) Tan Su-Lin; head, media solutions (IM) Ignatius Low; CEO of NeuroTrend Singapore Nataliya Galkina; and chairman of NeuroTrend Singapore Victor Levin at the MOU signing on Tuesday.

Singapore

ADVERTISERS who are clients of Singapore Press Holdings (SPH) will soon be able to delve deep into the minds of consumers, to see how they tick.

The media company has teamed up with neuroscience technology company NeuroTrend to launch a neuro-marketing consumer insights

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