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SPH and NeuroTrend launch neuro-marketing consumer insights lab

Published Tue, Mar 6, 2018 · 09:50 PM

Singapore

ADVERTISERS who are clients of Singapore Press Holdings (SPH) will soon be able to delve deep into the minds of consumers, to see how they tick.

The media company has teamed up with neuroscience technology company NeuroTrend to launch a neuro-marketing consumer insights lab in Singapore, the two companies announced at the signing of a memorandum of understanding (MOU) on Tuesday.

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Companies & Markets

Companies & Markets

SPH and NeuroTrend launch neuro-marketing consumer insights lab

KEYWORDS IN THIS ARTICLE

Companies & Markets

BNP Paribas beats estimates as lower costs offset trading slump

TikTok ultimatum puts US firms in firing line for China response

Toyota and Nissan pair up with Tencent and Baidu for China AI arms race

BHP targets Anglo American in bid valuing miner at US$39 billion

FTSE 100 hits record high on big mining M&A, earnings push

Hermes Q1 sales jump 17% on strong China demand

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